KOHLER 2024 Q2 - Flipbook - Page 32
7 Marketing updates
Driving Aftermarket
Digital Enablement
Kohler Energy vision for a full digital Aftermarket is a
promise for major benefits to partners and customers
With the creation of Kohler Energy as a separate business, there is a
key priority and focus on creating a world-leading digital experience for
distributors and customers. The business leaders in Kohler Energy are
committed to making the necessary investments to make this project a
reality. In fact, by 2024 we have 4 new AMPS digital projects underway.
“
Imagine having access to the full asset information you need to run
your business at your fingertips – no matter where or when you want
it. Imagine an App to register, startup and register the tickets and
maintenance the products, and connected with a QR code accessing
all information to proactively prevent breakdowns or failures.
In a rapidly evolving
market, digitalization is
not just a competitive
edge but a necessity for
sustainability and growth,
driving innovation,
operational and service
excellence across the
aftermarket.
At Kohler Energy, this will be possible through digital solutions. Associates
will improve performance, technicians will gain time and efficiency,
customers will be engaged and motivated to interact with our Company.
Our vision is to build an omni-channel experience, allowing users to
manage every single aspect of a generator lifecycle in an integrated set
of few solutions. The result of this will turn into a direct interconnection
with our best experts and our network of partners and customers,
effectively and quickly, especially in Market segments where immediate
response is vital, like data centers.
Sara Sanz, CDX manager AMPS.
Three new Digital Products on the way
“ Improved communication, timely delivery of parts and services, data-driven customizations:
Through technology, our goal is to offer a best-in-class distributor and customer experience
by driving continuous innovation with connected digital products and services.
these are the ingredients of an effective customer journey, through personalized marketing,
efficient demand forecasting, reduced costs, and increased satisfaction.
Claudio Pedrazzini, Program Manager – Digital Services AMPS
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Internal Communication: For internal & partner use only.
